BRAND
Leading the Global Aftermarket,
HL Mando Aftermarket
Brand Story
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HL Mando Aftermarket
HL Mando Aftermarket is a brand that combines HL Group's identity with expertise in the automotive aftermarket business. With leading technology and professionalism in the global automotive parts market, it drives future mobility trends and establishes itself as a trusted and innovative global brand.
BI
The BI of HL Mando Aftermarket is inspired by HL Group's core value, 'STRIDE,' reflecting a spirit of advancement toward the future and an innovative vision.
The sky-blue color symbolizes the company's bold ambition and innovation, delivering a strong and future-oriented identity.
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HL Black
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HL Sky-Blue
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HL White
Color System
Colors play a crucial role in shaping brand identity.
The use of non-standard colors can distort the brand image or reduce communication effectiveness. Therefore, careful adherence to the guidelines is essential.
