The Kick-off for Halla Corporation Europe
14 Dec 2020All automotive parts which Mando Aftermarket produces, should be transported to Europe, Russia, Africa and Central Asia with the help of Turkey
The pandemic process going on for over a year has deeply affected the automotive market on a global scale. During this process, automotive manufacturers entered into an unprecedented struggle in both supply and sales. It is estimated that the industry will continue experiencing pandemic-related problems for a while more.
The pandemic has been the start of a huge change, in addition to the problems it created in the automotive industry. Began with digitalization, this change gained pace with the shifts in consumer habits due to the pandemic. This huge change in the demand will lead the spare parts industry to review how it does business.
The pandemic process has been when start-ups, which create solutions with a focus on speed, transparency, and convenience in the after-sales servicing, were on the rise. Serving a wide range of customers, from car service shops to parts suppliers, these start-ups have developed alternatives to the industry's usual working systems. The focus of these alternatives is communication systems allowing for more flexible working models.
What lies behind the success of the new start-ups is the change in consumer demand that accelerated during the pandemic process. Seeking faster, more flexible, and easier solutions, consumers expect the spare parts sector to keep up with new demands.
Consumers no longer just want to get servicing appointments online; they want to get all the servicing work done online. The success of such start-ups that take the vehicle from the customer's place and returns it after completing all works is the biggest evidence of this new demand. It can be said that consumers who chose such services over going to a service shop during the COVID-19 pandemic will keep this habit after the pandemic as well.
Apparently, the days when electric vehicles will dominate the roads are not far away. These vehicles have much different servicing needs compared to conventional vehicles. The change in the consumer's and their vehicles' needs will deeply affect the spare parts and car servicing world.
It is impossible to say that large-scale auto service shops will disappear. Still, it is an important fact that in order to survive the new market environment where vehicles and consumers are changing, all players in the sector will have to review the way they work.
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The pandemic has led to a change in the consumer demands in the automotive spare parts sector, as it has done in all other sectors. The keywords of this change are speed, transparency, and convenience.
All automotive parts which Mando Aftermarket produces, should be transported to Europe, Russia, Africa and Central Asia with the help of Turkey
In addition to the automotive industry, the Halla Group carries out activities in many other areas. These include, for example, shipbuilding, education and sports.
One of the largest brands in the automotive supply industry is Mando Aftermarket, which is part of the South Korean Halla Corporation Europe.
This event was organized by one of the largest purchasing groups in the world called Nexus, with which we cooperate.