The Kick-off for Halla Corporation Europe
14 Dec 2020All automotive parts which Mando Aftermarket produces, should be transported to Europe, Russia, Africa and Central Asia with the help of Turkey
‘In the near future, automobiles will evolve into moving living spaces.’ These words are coming true. Because PBV has appeared in our Daily life. Last May, Kia Motors launched the brand’s fist PBV ‘Niro Plus’. Despite the unfamiliar concept of PBV, about 8.000 units of the Niro Plus were signed within 12 days of pre-ordering. What is the PBV that attracted public attention?
PBV is an abbreviation of Purpose Built Vehicle and be called ‘multipurpose mobility designed fort he purpose of use.’ Hyundai Motor Company presented PBV as a vision for future mobility at CES 2020. This is because future mobility should have different uses.
Vehicles developed for mobility are designed around the driver who is the subject of movement. However, in a future where autonomous driving technology is ubiquitous, ther will be no need for a driver. That means you don’t have to stick with traditional design methods.
Experts analyze that for what purpose will be important than who drives in the era of autonomous driving. PBV emerged from the question, ‘What can a person who puts the steering wheel do in the car?’
The core of PBV is ‘scalability’. It should be able to flexibly change the shape according to the purpose of use. However, even with excellent scalability, if the price is high, it is difficult to open a wallet for consumers. Therefore, it is urgent to develop a dedicated platform to reduce costs. The platform of choice by the industry is the ‘skateboard platform’.
Skateboard platforms are named for their resemblance to skateboards. It is characterized by a wide and flat floor surface by placing the electric vehicle battery under the platform and placing the drive motor between the wheels.
Skateboard platforms have many structural advantages. First, it is advantageous to secure ample interior space and the body composition can be varied according to the use. In other words, it means that a single platform can produce a variety of car models. While saying development cost and time, you can qucikly respond to various consumer needs.
PBV that enrcihes our lives by providing continuous service on the go. The industry’s interest in its high growth potential is growing. We look forward to the emergence of PBV that will lead a change in lifestyle.
All automotive parts which Mando Aftermarket produces, should be transported to Europe, Russia, Africa and Central Asia with the help of Turkey
In addition to the automotive industry, the Halla Group carries out activities in many other areas. These include, for example, shipbuilding, education and sports.
One of the largest brands in the automotive supply industry is Mando Aftermarket, which is part of the South Korean Halla Corporation Europe.
This event was organized by one of the largest purchasing groups in the world called Nexus, with which we cooperate.